Charla en Social Media Week CDMX 2017 (vídeo + presentación)

En mi charla de Social Media Week CDMX 2017

Tras la charla del año pasado, tuve la oportunidad de regresar de nuevo a Social Media Week CDMX para hablar de cómo la tecnología se está volviendo invisible, de por qué ha de ayudar a las ideas y no a la inversa, y también de todo eso que sucede cuando esa tecnología se usa de forma irresponsable en marketing y publicidad (y cómo solucionarlo).

La presentación:

Y el vídeo (aquí el enlace original en Livestream):

Sebastián Tonda y cuando Internet hablaba por teléfono…

TEDxMexicoCity - Cerrando brechas

Si tienes un rato libre, quizá quieras dedicar doce minutos a escuchar la charla que impartió Sebastián en la última edición de TEDxMexicoCity. De Verbal y otras aventuras:

Our first project with Google Glass: Support Daniela in the Nike We Run

As those of you who follow me on social networks may know, Flock has had a pair of Google Glass for a few months now. So one day, after the initial excitement had worn off and everyone had gotten a chance to wear them for a while, we started thinking about what we might be able to do with them because (of course) we don’t have any client briefs that specifically request that we include them. That’s when we came up with the idea to tell Daniela Velasco’s story.

Daniela compitiendo en la final de los JJOO 2012

Daniela Velasco is a Mexican girl who, at just 17, won the bronze medal in the 400 meter dash in the T12 category (athletes with visual impairment, whose visual field is equal to or less than five degrees) at the 2012 London Paralympic Games.

And since Daniela is, above anything else, an elite athlete, we found it interesting to present to her a new challenge: to, for one day, run—not on a track—but to leave the track behind and join twenty thousand other people in running 10 km in this year’s Nike We Run, the race annually organized by Nike in Mexico’s major cities.
Continue reading Our first project with Google Glass: Support Daniela in the Nike We Run